Choosing the right keywords is the core foundation of a successful PPC campaign. Our marketing specialists conduct detailed keyword research to recognize the high-intent search terms that drive better conversions. However, we know that PPC success is not just about finding the right keywords, it is about understanding the user intent behind those searches. So, we categorize our data-driven keywords into different clusters – transactional, informational, and navigational; depending upon the intent of target users at different stages of their customer journey. Prior to finalizing that intent, we implement a smart bidding strategy to adjust bids in real time based on performance and competition. Our dedicated PPC team ensures that you pay the lowest possible cost for the highest ROI by continuously optimizing the ad biddings. We also make sure that your ads appear exactly where they matter the most with our data-driven approach.