We know that strategic keyword targeting is all about achieving a balance between search volume, search intent, and level of competitions. So, our skilled marketing team finds out the commercial-intent keywords that not only produce traffic but give conversion rates. Proper search intent classification ideally pairs our content with what searchers actually search for. Our keyword strategy includes aiming for long-tail words (in 3-5 words), question-based words, and local modifiers (in search for “near me” search words). The long-tail words help target those audience, who search for solution for their certain problems. Utilizing question-based words gives us a chance of reaching out to users, who are researching their purchase processes. So, incorporating both these keywords i.e., long-tail words & question-based words give us a chance of reaching out to niche-based users with better engagement rate. Local modifier-based keywords offer us a chance of reaching out to users on basis of different geographical locations.